After Google decided earlier this year to ban cryptocurrency-related ads, the company has now decided to partially lift it in October.
The reason to refuse crypto ads earlier in March this year was due to the big hype with many ICOs and fraudulent companies. It became too difficult for Google to determine which companies had bad intentions or not. So they decided to refuse them all.
The first step in reversing this rule is to allow ads of cryptocurrency exchanges in America and Japan. Google says the following about it:
Update of the policy regarding financial products and services (October 2018)
The Google Ads policy on financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to display ads in the United States and Japan.
Advertisers must be certified with Google for the specific country in which their ads appear. After the policy goes into effect in October, advertisers can sign up for certification.
This policy applies globally to all accounts that advertise with these financial products. For more information, see About certification for limited financial products.
The page for financial products and services is updated when the policy goes into effect.
Scott Spencer from Google indicated that they remain very cautious about advertising in the cryptocurrency sector. It follows Facebook, that in June this year decided to accept crypto-related ads under strict conditions.